The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
Latin America
Client
Title
Category
Award
Points
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client: Tecate by Heineken Group
Category: Best of Cultural Driver
Points: 90.00
The shooting
Agency: Grey México / Mexico City + Oriental Films / Mexico City
Client: La Unión newspaper and Articulo 19
Category: Best of Music & Sound Craft
Points: 90.00
The shooting
Agency: Grey México / Mexico City + Oriental Films / Mexico City
Client: La Unión newspaper and Articulo 19
Category: Best of Film & Video
Points: 90.00
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client: Tecate by Heineken Group
Category: Experiential / Brand Installations
Points: 45.00
A TI, ¿QUIÉN TE ESPERA?
Agency: Wieden+Kennedy Mexico + Victoria / CDMX + Colossal / Curitiba + The Youth / Curitiba
Client: Cerveza Victoria
Category: Craft / Art Direction
Points: 45.00
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client: Tecate by Heineken Group
Category: Social Media Stunts & Activations
Points: 45.00
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client: Tecate by Heineken Group
Category: Non-traditional & Guerrilla Marketing
Points: 45.00
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client: Tecate by Heineken Group
Category: Multicultural Impact
Points: 45.00
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client: Tecate by Heineken Group
Category: Innovation / New Ideas in Experiential & Immersive
Points: 45.00
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client: Tecate by Heineken Group
Category: Brand Installations / Real-time Responsive / Generative
Points: 45.00
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client: Tecate by Heineken Group
Category: Innovation / New Ideas in Out of Home
Points: 45.00
The shooting
Agency: Grey México / Mexico City + Oriental Films / Mexico City
Client: La Unión newspaper and Articulo 19
Category: Sound Design
Points: 45.00
The shooting
Agency: Grey México / Mexico City + Oriental Films / Mexico City
Client: La Unión newspaper and Articulo 19
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 45.00
The shooting
Agency: Grey México / Mexico City + Oriental Films / Mexico City
Client: La Unión newspaper and Articulo 19
Category: Use of Drama
Points: 45.00
The Shakespeare Bic
Agency: VML / São Paulo
Client: BIC Brasil
Category: AI Craft / Art & Visual Design
Points: 45.00
Meet Giuseppe
Agency: R/GA Argentina + NotCo
Client: NotCo
Category: Creative AI Pioneer / Brand
Points: 45.00
THE SWEAT SIDE OF SPONSORSHIP
Agency: ISLA / Sao Paulo + ALETA / Buenos Aires + PepsiCo / COLOMBIA + ISLA / Buenos Aires
Client: PEPSICO
Category: Creative Effectiveness
Points: 45.00
18 Months
Agency: Klick Health / Toronto + Jamute + Zombie Animation
Client: Second Nurture
Category: Animation / Single
Points: 30.00
18 Months
Agency: Klick Health / Toronto + Jamute + Zombie Animation
Client: Second Nurture
Category: Design for Good
Points: 30.00
PainVisible
Agency: VML Health Spain + VML / New York + Aritium + WideLabs
Client: Aritium
Category: Best of Pharma
Points: 22.50
Glowing Relief
Agency: de la Cruz - Ogilvy / San Juan + Ogilvy Health / New York
Client: Alivia Health
Category: Innovation / New Ideas in Pharma
Points: 22.50
Gulf of Mexico (Bar)
Agency: LePub Mexico + Monks Mexico / CDMX + LANDIA / Mexico City + Tecate by Heineken México / Mexico City
Client: Tecate by Heineken Group
Category: Experiential / Brand Installations
Points: 21.00
The Rewards Bag
Agency: VML / Montevideo + WPP Media / Montevideo
Client: TaTa
Category: Commerce
Points: 21.00
The Kimberly Price
Agency: Fahrenheit DDB / Lima + Kazoo Audio / Lima + Grecia Studios / Lima + Canica Films / Lima
Client: Plaza Vea
Category: Commerce
Points: 21.00
FICTIONAL INSURANCE
Agency: DDB Colombia (TBWA\Colombia) / Bogotá
Client: RCN/ SEGUROS DEL ESTADO
Category: Brand Partnerships
Points: 21.00
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client: Tecate by Heineken Group
Category: Content at the Speed of Culture
Points: 21.00
Gulf of Mexico (Bar)
Agency: LePub Mexico + Tecate by Heineken México / Mexico City + Monks Mexico / CDMX + LANDIA / Mexico City
Client: Tecate by Heineken Group
Category: Brand Installations
Points: 21.00
Back Home
Agency: Joystick, Costa Rica + Weber Shandwick / Bogota + Del Mate / Miraflores + Kaiju Creators / San Jose
Client: Imperial
Category: Innovation / Execution in Brand-Side / In-House
Points: 21.00
FICTIONAL INSURANCE
Agency: DDB Colombia (TBWA\Colombia) / Bogotá
Client: RCN/ SEGUROS DEL ESTADO
Category: Brand Partnerships
Points: 21.00
Humanimal Tourism
Agency: DDB Colombia (TBWA\Colombia) / Bogotá
Client: ProColombia
Category: Creative Use of Data
Points: 21.00
Don't Stop Motion
Agency: VML Chile / Santiago + Papamusic / Buenos Aires + Punkrobot / Santiago + UFF Contenidos / Santiago
Client: Gobierno de Chile
Category: Film & Video
Points: 21.00
My Gut Friend
Agency: GUT / Mexico City + Can Can Club / Buenos Aires + Primo Content / Buenos Aires
Client: GUT
Category: Animation / Single
Points: 21.00
Who’s waiting for you?
Agency: Wieden+Kennedy Mexico + Victoria / CDMX + Colossal / Curitiba + The Youth / Curitiba
Client: Cerveza Victoria
Category: Animation / Single
Points: 21.00
The Shakespeare Bic
Agency: VML / São Paulo
Client: BIC Brasil
Category: Craft / Art Direction
Points: 21.00
Pedigree Caramelo
Agency: AlmapBBDO / Sao Paulo + Black Madre / Sao Paulo + Surreal Hotel Arts / Sao Paulo + Raw Audio / Sao Paulo
Client: Mars
Category: Integrated / Omnichannel Campaigns for Good
Points: 21.00
The Shakespeare Bic
Agency: VML / São Paulo
Client: BIC Brasil
Category: Creative Use of Data
Points: 21.00
The Shakespeare Bic
Agency: VML / São Paulo
Client: BIC Brasil
Category: Craft / Typography
Points: 21.00
Zip Code Exam
Agency: Area 23 / New York + Dalmatian Cow / Los Angeles + Bumblebeat / São Paulo
Client: Equality Health Foundation
Category: Creative Use of Data
Points: 15.00
18 Months
Agency: Klick Health / Toronto + Jamute + Zombie Animation
Client: Second Nurture
Category: Craft / Animation
Points: 14.00
Autism Rocks
Agency: Area 23 / New York + Bodega Studios / New York + Canja Audio Culture / Curitiba + Storefront Music / New York
Client: Eurofarma / Unicorns & Unicorns / Cherab Foundation
Category: Craft / Music
Points: 11.25
PainVisible
Agency: VML Health Spain + VML / New York + Aritium + WideLabs
Client: Aritium
Category: Products
Points: 11.25
Friedreich and I
Agency: VML Health Spain + Biogen + La Boutique 77 + Canja Audio Culture / Curitiba
Client: Biogen
Category: Film & Video
Points: 11.25
Bad Luck Reverser
Agency: NAME / Bogota + VML / New York
Client: Refisal / Brinsa
Category: Product Packaging
Points: 10.50
Glowing Relief
Agency: de la Cruz - Ogilvy / San Juan + Ogilvy Health / New York
Client: Alivia Health
Category: Innovation / Execution in Pharma
Points: 10.50
The shooting
Agency: Grey México / Mexico City + Oriental Films / Mexico City
Client: La Unión newspaper and Articulo 19
Category: Craft / Use of Drama
Points: 9.00
All In For Macario
Agency: LePub Mexico + Tecate by Heineken México / Mexico City + New Brand By Story / CDMX
Client: Tecate by Heineken Mexico
Category: Social Post / Real-time Response
Points: 9.00
Game guardian
Agency: VML Argentina / Buenos Aires + LADOBLE / Buenos Aires
Client: Movistar
Category: Social Media for Good
Points: 9.00
Pedigree Caramelo
Agency: AlmapBBDO / Sao Paulo + Black Madre / Sao Paulo + Surreal Hotel Arts / Sao Paulo + Raw Audio / Sao Paulo
Client: Mars
Category: Social Media for Good
Points: 9.00
All In For Macario
Agency: LePub Mexico + Tecate by Heineken México / Mexico City + New Brand By Story / CDMX
Client: Tecate by Heineken Mexico
Category: Brand Partnerships / Creator / Brand Collaboration
Points: 9.00
One More Question
Agency: Grey Argentina / Buenos Aires + Ninch / Buenos Aires
Client: Lalcec
Category: Innovation / Use of Media in Public Relations
Points: 9.00
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Best of Cultural Driver
Award:
2026 Cultural Driver Best of Discipline Pencil
Points:
90.00
Client:
La Unión newspaper and Articulo 19
Title:
The shooting
Category:
Best of Music & Sound Craft
Award:
2026 Music & Sound Craft Best of Discipline Pencil
Points:
90.00
Client:
La Unión newspaper and Articulo 19
Title:
The shooting
Category:
Best of Film & Video
Award:
2026 Film & Video Best of Discipline Pencil
Points:
90.00
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Experiential / Brand Installations
Award:
2026 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Cerveza Victoria
Title:
A TI, ¿QUIÉN TE ESPERA?
Category:
Craft / Art Direction
Award:
2026 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Social Media Stunts & Activations
Award:
2026 Social Media Gold Pencil
Points:
45.00
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Non-traditional & Guerrilla Marketing
Award:
2026 Direct Marketing Gold Pencil
Points:
45.00
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Multicultural Impact
Award:
2026 Cultural Driver Gold Pencil
Points:
45.00
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Innovation / New Ideas in Experiential & Immersive
Award:
2026 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Brand Installations / Real-time Responsive / Generative
Award:
2026 Out of Home Gold Pencil
Points:
45.00
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Innovation / New Ideas in Out of Home
Award:
2026 Out of Home Gold Pencil
Points:
45.00
Client:
La Unión newspaper and Articulo 19
Title:
The shooting
Category:
Sound Design
Award:
2026 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
La Unión newspaper and Articulo 19
Title:
The shooting
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2026 Film & Video Gold Pencil
Points:
45.00
Client:
La Unión newspaper and Articulo 19
Title:
The shooting
Category:
Use of Drama
Award:
2026 Film & Video Gold Pencil
Points:
45.00
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
AI Craft / Art & Visual Design
Award:
2026 Creative Use of AI Gold Pencil
Points:
45.00
Client:
NotCo
Title:
Meet Giuseppe
Category:
Creative AI Pioneer / Brand
Award:
2026 Creative Use of AI Pioneer Pencil
Points:
45.00
Client:
PEPSICO
Title:
THE SWEAT SIDE OF SPONSORSHIP
Category:
Creative Effectiveness
Award:
2026 The Indies Gold Pencil
Points:
45.00
Client:
Second Nurture
Title:
18 Months
Category:
Animation / Single
Award:
2026 Moving Image Craft & Production Gold Pencil
Points:
30.00
Client:
Second Nurture
Title:
18 Months
Category:
Design for Good
Award:
2026 Design & Branding Gold Pencil
Points:
30.00
Client:
Aritium
Title:
PainVisible
Category:
Best of Pharma
Award:
2026 Pharma Best of Discipline Pencil
Points:
22.50
Client:
Alivia Health
Title:
Glowing Relief
Category:
Innovation / New Ideas in Pharma
Award:
2026 Pharma Gold Pencil
Points:
22.50
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Experiential / Brand Installations
Award:
2026 Direct Marketing Silver Pencil
Points:
21.00
Client:
TaTa
Title:
The Rewards Bag
Category:
Commerce
Award:
2026 Direct Marketing Silver Pencil
Points:
21.00
Client:
Plaza Vea
Title:
The Kimberly Price
Category:
Commerce
Award:
2026 Direct Marketing Silver Pencil
Points:
21.00
Client:
RCN/ SEGUROS DEL ESTADO
Title:
FICTIONAL INSURANCE
Category:
Brand Partnerships
Award:
2026 Direct Marketing Silver Pencil
Points:
21.00
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Content at the Speed of Culture
Award:
2026 Cultural Driver Silver Pencil
Points:
21.00
Client:
Tecate by Heineken Group
Title:
Gulf of Mexico (Bar)
Category:
Brand Installations
Award:
2026 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Imperial
Title:
Back Home
Category:
Innovation / Execution in Brand-Side / In-House
Award:
2026 Brand-Side / In-House Silver Pencil
Points:
21.00
Client:
RCN/ SEGUROS DEL ESTADO
Title:
FICTIONAL INSURANCE
Category:
Brand Partnerships
Award:
2026 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
ProColombia
Title:
Humanimal Tourism
Category:
Creative Use of Data
Award:
2026 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Gobierno de Chile
Title:
Don't Stop Motion
Category:
Film & Video
Award:
2026 Pharma Silver Pencil
Points:
21.00
Client:
GUT
Title:
My Gut Friend
Category:
Animation / Single
Award:
2026 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Cerveza Victoria
Title:
Who’s waiting for you?
Category:
Animation / Single
Award:
2026 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
Craft / Art Direction
Award:
2026 Print & Promotional Silver Pencil
Points:
21.00
Client:
Mars
Title:
Pedigree Caramelo
Category:
Integrated / Omnichannel Campaigns for Good
Award:
2026 Integrated / Omnichannel Silver Pencil
Points:
21.00
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
Creative Use of Data
Award:
2026 Creative Use of AI Silver Pencil
Points:
21.00
Client:
BIC Brasil
Title:
The Shakespeare Bic
Category:
Craft / Typography
Award:
2026 Design in Advertising Silver Pencil
Points:
21.00
Client:
Equality Health Foundation
Title:
Zip Code Exam
Category:
Creative Use of Data
Award:
2026 Health & Wellness Gold Pencil
Points:
15.00
Client:
Second Nurture
Title:
18 Months
Category:
Craft / Animation
Award:
2026 Design & Branding Silver Pencil
Points:
14.00
Client:
Eurofarma / Unicorns & Unicorns / Cherab Foundation
Title:
Autism Rocks
Category:
Craft / Music
Award:
2026 Interactive, Online & Mobile Gold Pencil
Points:
11.25
Client:
Aritium
Title:
PainVisible
Category:
Products
Award:
2026 Pharma Gold Pencil
Points:
11.25
Client:
Biogen
Title:
Friedreich and I
Category:
Film & Video
Award:
2026 Pharma Gold Pencil
Points:
11.25
Client:
Refisal / Brinsa
Title:
Bad Luck Reverser
Category:
Product Packaging
Award:
2026 Direct Marketing Silver Pencil
Points:
10.50
Client:
Alivia Health
Title:
Glowing Relief
Category:
Innovation / Execution in Pharma
Award:
2026 Pharma Silver Pencil
Points:
10.50
Client:
La Unión newspaper and Articulo 19
Title:
The shooting
Category:
Craft / Use of Drama
Award:
2026 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Tecate by Heineken Mexico
Title:
All In For Macario
Category:
Social Post / Real-time Response
Award:
2026 Social Media Bronze Pencil
Points:
9.00
Client:
Movistar
Title:
Game guardian
Category:
Social Media for Good
Award:
2026 Social Media Bronze Pencil
Points:
9.00
Client:
Mars
Title:
Pedigree Caramelo
Category:
Social Media for Good
Award:
2026 Social Media Bronze Pencil
Points:
9.00
Client:
Tecate by Heineken Mexico
Title:
All In For Macario
Category:
Brand Partnerships / Creator / Brand Collaboration
Award:
2026 Public Relations Bronze Pencil
Points:
9.00
Client:
Lalcec
Title:
One More Question
Category:
Innovation / Use of Media in Public Relations
Award:
2026 Public Relations Bronze Pencil
Points:
9.00
